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Aura Safety Belt Product Review

pixeltreemedia    Blog Post, Product Review  |   No Comments

It’s always hard to find the right product that will ensure maximum visibility to all other road users. With the increasing number of reports of cycling related accidents, you as a cyclist (or indeed runner), want to be safe and be confident that your choice of safety related cycling accessory can be as visible as possibly to all other road users.

Do you really want to wear a heavy, restrictive jacket which may be visible but really makes cycling uncomfortable?


Would you prefer to wear a small accessory (which is highly reflective) which can be used for other sporting activities too?

That said, this shouldn’t be used in isolation. You should still be legal when cycling, by using lights too, but with this belt and lights, there’s no mistake that your visibility will be much improved.

Having different ‘flashing’ options and being easy to change it’s size, its light and easy to remove and put on, this is an accessory that everyone who wishes to improve their visibility should purchase.

All belts have a warranty of 12 months for defects in workmanship or materials. Please see their website for further details.


Product description below, direct from Aura themselves.

We all know there’s nothing quite like cycling. Whether it’s your first bicycle as a youngster, a better way to get to work than standing on a packed commuter train, or simply as way to get outside and enjoy the parks and countryside close to you.
However it’s a frightening thought that in 2012 over 195,000 road casualties were reported to the police with  19,091 cyclists either killed (118) or injured (18,973) on the UK’s roads in 2012, and despite that fact, many chose to take their chances and ride in the dark, not a light or hi-vis vest in sight.

You can probably understand why some riders may not want to wear clothing that might be more appropriate on a building site or by the emergency services, so here at Aura we have taken a different approach to the problem, combining the latest safety ideas along with a sense of design, style and practicality.

To much technical acclaim from the cycling industry, Aura has released its first generation of LED safety belts. Utilising an Illuminon LED strip, combined with hard wearing, ballistic nylon, Aura’s Safety Belt, this unique product is the ultimate in safety wear for cyclists traveling in low light.

Traditional cycle lights only point in one direction, reducing their effectiveness for side impact vision. The Aura belt radiates a 360° glow, ensuring you stand out to all around you, wherever they are on the road.


Cycle Show Trade & Press day

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What a fantastic day today. First trade show and had meeting after meeting…… Never have I met with so many positively thinking people about Womens cycling! Exciting times ahead.

Support for product reviews was amazing, one company have even developed gels and energy bars specifically for women, can’t wait to review those.

Tomorrow I shall be talking with cycling holidays and discussing plans for next years Festival of Cycling in Leeds…..